Adventure Tour Operators of Kashmir

WELCOME TO ATOAK

Welcome to the Adventure Tour Operators Association of Kashmir (ATOAK)

The Adventure Tour Operators Association of Kashmir (ATOAK) proudly stands as the umbrella organization for adventure tour operators in the picturesque state of Jammu & Kashmir. Established in 2010 by visionary founding members, ATOAK was born out of a necessity to instill sound business principles and regulate an industry that was rapidly expanding each year. Recognizing the burgeoning potential of adventure tourism in the region, our founders also saw the need for a robust lobbying group to advocate for policies that support the growth and sustainability of the Kashmir adventure tourism sector.

What We Offer:

ATOAK members are dedicated to providing an unparalleled collection of financially protected, high-quality adventure holidays across every corner of Kashmir. Our association aims to:

1. Promote Adventure Tourism: Create awareness about the immense potential for adventure tourism in Jammu and Kashmir, showcasing the region's unique offerings to global travelers.
2. Sustainability and Standards: Ensure that all operations adhere to the highest standards of safety and environmental responsibility.
3. Advocacy and Support: Serve as a strong voice to the government, suggesting and supporting policies that benefit the adventure tourism industry.
4. Our Commitment:
5. Every ATOAK member is registered with the Jammu & Kashmir tourism authorities, ensuring that our services meet the rigorous standards of quality and safety. Together, we are committed to enhancing the adventure tourism experience while preserving the natural beauty and cultural heritage of Kashmir.

We invite you to join us in exploring the breathtaking landscapes and thrilling adventures that await in Kashmir.